Firestone introduces new all-season competitor

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Firestone is also entering into the all-season market with its new Multiseason tire (pictured), which it showcased at Geneva Motor Show. The tire is claimed to offer excellent wet braking capabilities and a high resistance to hydroplaning, coupled with proven traction on snow. It also reportedly provides good stability for city driving, but also performs well under high-speed cornering.

Meanwhile, the new Firestone Multihawk 2 tire builds on the success of its predecessor by focusing even more on driving pleasure and giving drivers value for money. It is described as a smooth and comfortable tire with improved wet performance.

Also on display at Geneva Motor Show was the Bridgestone Ecopia EP500 ologic tire, an exclusive fitment on the BMW i3 electric car. Bridgestone’s new ologic technology capitalizes on the synergies of a large tire diameter and narrow tread design to provide important efficiencies in aerodynamics and rolling resistance, while still delivering top-level grip performance.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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