Bridgestone launches new fuel-efficient and UHP tires

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Bridgestone Americas has launched the new Ecopia EP422 Plus tire (left), which is engineered using a combination of light and strong materials to help provide drivers with an extra 20 miles per tank of fuel based on 400 miles per tank. This saving is calculated from rolling resistance measurements taken in lab testing – Bridgestone compared a new Ecopia EP422 Plus (215/60 R16) to a Firestone FR710 (215/60 R16).

Robert Saul, senior product manager, Bridgestone Americas, said, “Americans continue to look for ways to achieve better fuel efficiency because that translates to more money in their pockets. Choosing the right fuel-efficient tire can result in savings. The Ecopia EP422 Plus tire from Bridgestone is designed to make cars more fuel-efficient, while still providing dependable all-season performance.”

Meanwhile, Bridgestone Americas has also launched the Potenza RE-71R UHP tire. Tuned for maximum handling on the track and engineered to deliver faster lap times, the Potenza RE-71R is designed to fit sports cars, coupes and popular sedans.

It features a newly-developed tread compound that increases contact with the road surface and a tread pattern with a wider center rib that makes the tire highly responsive in extreme driving-performance circumstances. Wide circumferential grooves and an angle directional pattern provide effective drainage in wet conditions, producing enhanced wet traction and reliable everyday performance on the street.

April 1, 2015 

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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