Continental has been awarded preferred tire partner status by Mercedes-Benz in China, Australia, Malaysia and Indonesia until August 2025. Continental will gain access to central ordering and sales tools linking to the Mercedes-Benz network as well as to a direct online platform for order processing.
The companies’ existing partnership in India has been extended until August 2024. The new APAC tire partnership also involves joint promotional activities and customer events are to be organized and carried out, for example product launches or driving events.
“Being the preferred tire partner of a premium car manufacturer like Mercedes-Benz is a great endorsement of our outstanding technological capabilities and the strong commitment our team has to supporting our customers,” said Dalibor Kalina, head of Continental’s business area replacement tires for APAC region.