SRI opens US tech center in New York and acquires Micheldever

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Sumitomo Rubber Industries (SRI) has opened a new US tech center at the site of its factory in Tonawanda, New York. The new facility will develop products to meet the needs of customers in North and South America.

Since gaining a much greater degree of freedom to conduct business in North America and Europe with the dissolution of the company’s global alliance with Goodyear in October 2015, SRI has enhanced its R&D, production and sales infrastructure to better serve these markets.

In March 2017, the company will also begin evaluating tires for four wheel vehicles at its US test course, which has traditionally been used solely for motorcycle tire testing.

SRI is also moving forward with preparation for its new European technical center, with the aim to be fully operational in September 2017.

Meanwhile, as part of its efforts to strengthen the market position of its Falken brand in the UK, SRI has acquired tire distributor Micheldever Group for an enterprise value of US$260m (£215m).


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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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