Toyo USA president to retire

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Toyo Tire USA says that president and CEO Roy Bromfield will retire in 2021 upon selection of, and successful transition to, a successor.

Bromfield graduated from West Point and served eight years as an officer in the United States Army before joining the tire industry in 1984. He has held executive positions at Michelin, Q Tires and, since 2012, at Toyo Tire USA. He was named the company’s first American president and CEO in October 2017. At Toyo Tires he is credited with building a strong culture, developing the company’s channel and customer strategies, revamping Toyo Tires’ product offerings, enabling the thrill of the Toyo Tires brand, and leading significant market growth and profitability.

On his retirement and departure from Toyo Tires, Bromfield said, “The tire industry has provided me with a rewarding career and enabled me to provide for my family in keeping with the American Dream. I am so thankful for the people along the way who have helped me attain success in serving my companies and our employees and customers.

“Toyo Tires has been a great adventure for the past eight years and what a pleasure it has been to get to know beautiful Japan and its unique culture, delightful people, and wonderful food. I am honored to be able to head into retirement on a timetable that I have chosen.

“I will work closely with executive management to find a successor and to set him or her up for a positive transition. Whoever that is will inherit an elite team, excellent products, a great brand, and a successful business model.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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