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	<title>Partnerships News | Tire Technology International</title>
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	<link>https://www.tiretechnologyinternational.com/news/partnerships</link>
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	<title>Partnerships News | Tire Technology International</title>
	<link>https://www.tiretechnologyinternational.com/news/partnerships</link>
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	<item>
		<title>Pirelli and Abet Group to develop RC ground rescue vehicle technology and tire</title>
		<link>https://www.tiretechnologyinternational.com/news/research-development/pirelli-and-abet-group-to-develop-rc-ground-rescue-vehicle-technology-and-tire.html</link>
		
		<dc:creator><![CDATA[Matt Ross]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 08:58:35 +0000</pubDate>
				<category><![CDATA[Intelligent tire technology]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Research & Development]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=28066</guid>

					<description><![CDATA[<img width="722" height="405" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/dsc-2481-2-3-tonemapped-Large-e1786438611192-1024x574.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Pirelli and Abet Group to develop RC ground rescue vehicles" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/research-development/pirelli-and-abet-group-to-develop-rc-ground-rescue-vehicle-technology-and-tire.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/dsc-2481-2-3-tonemapped-Large-e1786438611192-300x168.jpeg" alt="Pirelli and Abet Group to develop RC ground rescue vehicle technology and tire" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>An agreement has been signed by Pirelli and the Abet Group for the joint development of technologies aimed at the creation of remote-controlled electric ground vehicles for rescues on land and in particularly rugged and extreme environments.</p>
<p>Pirelli will contribute expertise and technologies developed for its Cyber Tyre, as well as the use of optical sensors, which will enable the transmission of information to the vehicle in real time – enabling maximum grip in different environmental conditions and optimizing the remote control of the vehicle.</p>
<p>The collaboration also calls for the development of a dedicated tire for the vehicle based on Pirelli’s proprietary RunForward technologies.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/research-development/pirelli-and-abet-group-to-develop-rc-ground-rescue-vehicle-technology-and-tire.html" rel="nofollow">Continue reading Pirelli and Abet Group to develop RC ground rescue vehicle technology and tire at Tire Technology International.</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">28066</post-id>	</item>
		<item>
		<title>Pirelli develops tires for first all-electric Cayenne</title>
		<link>https://www.tiretechnologyinternational.com/news/oe-fitments/pirelli-develops-tires-for-first-all-electric-cayenne.html</link>
		
		<dc:creator><![CDATA[Matt Ross]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 09:08:19 +0000</pubDate>
				<category><![CDATA[New tires]]></category>
		<category><![CDATA[OE Fitments]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Tire Modeling & Digital Tools]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=28048</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/327612_1920x1440-e1786096651337-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Pirelli develops tires for first all-electric Cayenne." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/oe-fitments/pirelli-develops-tires-for-first-all-electric-cayenne.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/327612_1920x1440-e1786096651337-300x168.jpg" alt="Pirelli develops tires for first all-electric Cayenne" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Technical collaboration between the R&amp;D teams at Pirelli and Porsche has resulted in another milestone for the partners, with the development of tires for the first all-electric Cayenne.</p>
<p>Pirelli has developed six tailor-made tire fitments through an entirely virtual design process, each engineered to match the vehicle&#8217;s different characteristics across varying seasonal conditions. These include the fifth-generation P Zero and the P Zero R for the high-performance Cayenne Turbo. The range also includes two winter tire options and one all-season tire. All are equipped with Pirelli&#8217;s Elect technology, specifically developed for electric mobility.</p>
<p>Pirelli adopted a fully virtual development approach, with every aspect of the new tire fitment tested before physical prototypes were produced, optimizing development times compared with traditional processes.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/oe-fitments/pirelli-develops-tires-for-first-all-electric-cayenne.html" rel="nofollow">Continue reading Pirelli develops tires for first all-electric Cayenne at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">28048</post-id>	</item>
		<item>
		<title>Dunlop and Falken join TyreSafe charity as official supporters</title>
		<link>https://www.tiretechnologyinternational.com/news/corporate-social-responsibility/dunlop-and-falken-join-tyresafe-charity-as-official-supporters.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 12:54:45 +0000</pubDate>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Partnerships]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=28021</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/Screenshot-2026-08-03-at-12.25.12-1024x573.png" class="webfeedsFeaturedVisual wp-post-image" alt="Dunlop, Falken and TyreSafe logos on a grey background." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/corporate-social-responsibility/dunlop-and-falken-join-tyresafe-charity-as-official-supporters.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/08/Screenshot-2026-08-03-at-12.25.12-300x168.png" alt="Dunlop and Falken join TyreSafe charity as official supporters" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>TyreSafe has announced that Dunlop and Falken have joined the charity as official supporters, reinforcing their commitment to improving road safety and helping reduce tire-related incidents across the UK.</p>
<p>The move sees the addition of two globally recognized brands to TyreSafe, and represents a significant milestone for the charity, further strengthening its ability to engage motorists, influence policy discussions and deliver effective road safety campaigns at a time when tire safety has never been more important.</p>
<p><strong>Strengthening representation across the tire industry </strong></p>
<p>Dunlop and Falken hold a significant share of the UK and European tire market, with an established presence across the premium, performance, SUV, passenger car and light commercial vehicle sectors.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/corporate-social-responsibility/dunlop-and-falken-join-tyresafe-charity-as-official-supporters.html" rel="nofollow">Continue reading Dunlop and Falken join TyreSafe charity as official supporters at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">28021</post-id>	</item>
		<item>
		<title>Pirelli, Pyrum, Synthos and BASF launch ‘tire-to-tire’ circularity project</title>
		<link>https://www.tiretechnologyinternational.com/news/sustainability/pirelli-pyrum-synthos-and-basf-launch-tire-to-tire-circularity-project.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Mon, 27 Jul 2026 10:50:22 +0000</pubDate>
				<category><![CDATA[Materials]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Sustainability]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27998</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/07/Screenshot-2026-07-24-at-15.46.52-1024x573.png" class="webfeedsFeaturedVisual wp-post-image" alt="Diagram of the new &#039;tire-to-tire&#039; process launched by Pirelli, Pyrum, Synthos and BASF, against a grey background with Pirelli company logo on the left hand side." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/sustainability/pirelli-pyrum-synthos-and-basf-launch-tire-to-tire-circularity-project.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/07/Screenshot-2026-07-24-at-15.46.52-300x168.png" alt="Pirelli, Pyrum, Synthos and BASF launch ‘tire-to-tire’ circularity project" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>A new partnership has been announced that is advancing a tire-to-tire circular economy initiative in Europe, driving the development of an industrial ecosystem designed to increase the use of recycled materials derived from end-of-life and scrap tires.</p>
<p>Pirelli, Pyrum, Synthos and BASF are working together on a process that draws on end-of-life tires collected across Germany, from some driver retail outlets and motorsport activities, as well as scrap tires collected from Pirelli&#8217;s Breuberg plant. These are processed through an industrial chain designed to maximize their inner value, converting them into secondary raw materials, including synthetic rubber, certified under the ISCC Plus scheme.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/sustainability/pirelli-pyrum-synthos-and-basf-launch-tire-to-tire-circularity-project.html" rel="nofollow">Continue reading Pirelli, Pyrum, Synthos and BASF launch ‘tire-to-tire’ circularity project at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27998</post-id>	</item>
		<item>
		<title>Continental develops bespoke tire for Renault that delivers up to 35% lower rolling resistance</title>
		<link>https://www.tiretechnologyinternational.com/news/new-tires-news/continental-develops-bespoke-tire-for-renault-that-delivers-up-to-35-lower-rolling-resistance.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 16:01:02 +0000</pubDate>
				<category><![CDATA[New tires]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Research & Development]]></category>
		<category><![CDATA[Simulation]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27807</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/preview_continental_pp_renault_sustainability_tour_b69e56f21b-1-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The bespke Continental tire for Renault sits on a plinth in front of a large projector screen as part of the Renault Group’s “Sustainability Tour." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/new-tires-news/continental-develops-bespoke-tire-for-renault-that-delivers-up-to-35-lower-rolling-resistance.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/preview_continental_pp_renault_sustainability_tour_b69e56f21b-1-300x168.jpg" alt="Continental develops bespoke tire for Renault that delivers up to 35% lower rolling resistance" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>As part of a strategic partnership, Continental has developed a highly efficient tire for Renault Group&#8216;s innovation teams with up to 35% lower rolling resistance than required for the EU tire label’s top A rating. For a vehicle with a battery range of 500km, this translates to approximately an additional 30km of range per charge – roughly the distance from Paris to Versailles.</p>
<p>The starting point for the tire was Continental’s EcoContact 7, which was then adapted to Renault Group’s requirements. The tire maker combined a specially modified tread compound with a customized sidewall design and an optimized tire construction.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/new-tires-news/continental-develops-bespoke-tire-for-renault-that-delivers-up-to-35-lower-rolling-resistance.html" rel="nofollow">Continue reading Continental develops bespoke tire for Renault that delivers up to 35% lower rolling resistance at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27807</post-id>	</item>
		<item>
		<title>Korean consortium launches project to advance sustainable tire manufacturing and circular economy</title>
		<link>https://www.tiretechnologyinternational.com/news/sustainability/korean-consortium-launches-project-to-advance-sustainable-tire-manufacturing-and-circular-economy.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 13:36:48 +0000</pubDate>
				<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Research & Development]]></category>
		<category><![CDATA[Sustainability]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27794</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/news_img_20260609-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Participants in the South Korean Development of Tire Manufacturing Technologies Using Sustainable Materials initiative pose in front of a large display screen to make the project&#039;s launch." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/sustainability/korean-consortium-launches-project-to-advance-sustainable-tire-manufacturing-and-circular-economy.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/news_img_20260609-300x168.jpg" alt="Korean consortium launches project to advance sustainable tire manufacturing and circular economy" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Hankook Tire has hosted a kick-off event for the &#8216;Development of Tire Manufacturing Technologies Using Sustainable Materials&#8217; project carried out out as part of South Korea&#8217;s Ministry of Climate, Energy and Environment (MCEE)’s 2026 Environmental Technology Development Program.</p>
<p>The initiative seeks to accelerate Korea’s circular economy by securing high-quality recycled raw materials from end-of-life tires and advancing their commercialization in tire manufacturing. It consists of two key workstreams: the development of technologies for producing premium recycled feedstock from waste tires; and the establishment of tire manufacturing technologies using sustainable materials.</p>
<p>Participation in the national project expands existing private-sector research into a broader collaborative ecosystem involving industry, academia and research institutions.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/sustainability/korean-consortium-launches-project-to-advance-sustainable-tire-manufacturing-and-circular-economy.html" rel="nofollow">Continue reading Korean consortium launches project to advance sustainable tire manufacturing and circular economy at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27794</post-id>	</item>
		<item>
		<title>Goodyear to supply tires for NASA&#8217;s Pegasus lunar terrain vehicle</title>
		<link>https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-to-supply-tires-for-nasas-pegasus-lunar-terrain-vehicle.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 15:30:00 +0000</pubDate>
				<category><![CDATA[New tires]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Research & Development]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27752</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/1920_springtiretest-14_-1-1-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Close up of a Goodyear tire that will be used on the Pegasus lunar terrain vehicle." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-to-supply-tires-for-nasas-pegasus-lunar-terrain-vehicle.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/06/1920_springtiretest-14_-1-1-300x168.jpg" alt="Goodyear to supply tires for NASA&#8217;s Pegasus lunar terrain vehicle" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Goodyear is to supply advanced lunar tires for the NASA Artemis program&#8217;s Lunar Outpost Pegasus Lunar Terrain Vehicle (LTV), which is expected to support astronaut missions on the moon beginning in 2028.</p>
<p>Designed for operations at the lunar South Pole, Pegasus will enable astronauts to travel farther, operate longer and unlock new scientific exploration capabilities in one of the harshest environments known. Goodyear&#8217;s lunar tires are built to meet this challenge – engineered to withstand extreme temperature swings, rocky surfaces and low-gravity conditions while helping astronauts move safely and confidently across the lunar surface. Drawing on advanced science and decades of experience, these tires build on Goodyear&#8217;s work in extreme environments on Earth and in space.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/new-tires-news/goodyear-to-supply-tires-for-nasas-pegasus-lunar-terrain-vehicle.html" rel="nofollow">Continue reading Goodyear to supply tires for NASA&#8217;s Pegasus lunar terrain vehicle at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27752</post-id>	</item>
		<item>
		<title>Pirelli and McLaren Trophy extend official tire supplier partnership</title>
		<link>https://www.tiretechnologyinternational.com/news/motorsport/pirelli-and-mclaren-trophy-extend-official-tire-supplier-partnership.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Fri, 29 May 2026 14:05:43 +0000</pubDate>
				<category><![CDATA[Motorsport]]></category>
		<category><![CDATA[Partnerships]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27715</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/05/timthumb-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="An orange McLaren Trophy racecar." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/motorsport/pirelli-and-mclaren-trophy-extend-official-tire-supplier-partnership.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/05/timthumb-300x168.jpg" alt="Pirelli and McLaren Trophy extend official tire supplier partnership" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>McLaren Trophy has extended its official tire partnership with Pirelli, with the tire maker supplying tires and on-track technical support across all McLaren Trophy series in both Europe and North America for the next three years.</p>
<p>The renewed partnership focuses on delivering optimal performance, consistency and safety for competitors, while enabling close cooperation in tire development, trackside engineering, logistics and data sharing to enhance race weekend operations.</p>
<p>“We are delighted to continue our close relationship with Pirelli as our official tire supplier partner,&#8221; said Giorgio Sanna, head of motorsport, McLaren Automotive. &#8220;McLaren Trophy is a growing platform and tire performance is central to the competitiveness and safety of our championship.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/motorsport/pirelli-and-mclaren-trophy-extend-official-tire-supplier-partnership.html" rel="nofollow">Continue reading Pirelli and McLaren Trophy extend official tire supplier partnership at Tire Technology International.</a></p>
]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27715</post-id>	</item>
		<item>
		<title>Univrses AI technology integrated into Pirelli Cyber Tyre platform</title>
		<link>https://www.tiretechnologyinternational.com/news/partnerships/univrses-ai-technology-integrated-into-pirelli-cyber-tyre-platform.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Fri, 08 May 2026 09:08:22 +0000</pubDate>
				<category><![CDATA[Intelligent tire technology]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[TPMS & Electronics]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27611</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/05/1920_pirelli_univrses_partnership-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="A car drives down an urban street with yellow lines and lights demonstrating its connectivity." style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/partnerships/univrses-ai-technology-integrated-into-pirelli-cyber-tyre-platform.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/05/1920_pirelli_univrses_partnership-300x168.jpg" alt="Univrses AI technology integrated into Pirelli Cyber Tyre platform" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Pirelli and Univrses have announced that they have signed an agreement for the integration of the Swedish deep tech specialist&#8217;s AI‑based computer vision 3DAI technologies into the tier maker&#8217;s Cyber Tyre system. Pirelli has also acquired a 30% stake in Univrses.</p>
<p>The combination of the technologies developed by Univrses and Pirelli will deliver vehicles that are &#8220;safer and more performant&#8221;, the companies said, with potential applications in ADAS and autonomous driving systems. The solution will also deliver timely, relevant and actionable data, for a range of road management use cases. Insights will enable road authorities to make better decisions and deploy resources more effectively, potentially reducing road-related accidents and saving lives.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/partnerships/univrses-ai-technology-integrated-into-pirelli-cyber-tyre-platform.html" rel="nofollow">Continue reading Univrses AI technology integrated into Pirelli Cyber Tyre platform at Tire Technology International.</a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27611</post-id>	</item>
		<item>
		<title>Audi RS models get bespoke Pirelli P Zero R tires</title>
		<link>https://www.tiretechnologyinternational.com/news/oe-fitments/audi-rs-models-get-bespoke-pirelli-p-zero-r-tires.html</link>
		
		<dc:creator><![CDATA[Zahra Awan]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 11:07:09 +0000</pubDate>
				<category><![CDATA[Motorsport]]></category>
		<category><![CDATA[New tires]]></category>
		<category><![CDATA[OE Fitments]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Research & Development]]></category>
		<guid isPermaLink="false">https://www.tiretechnologyinternational.com/?p=27317</guid>

					<description><![CDATA[<img width="722" height="404" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/04/1920_rs3_competition_limited_01-1024x573.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The Pirelli P Zero R on a green Audi RS 3 Competition Limited" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" /><a href="https://www.tiretechnologyinternational.com/news/oe-fitments/audi-rs-models-get-bespoke-pirelli-p-zero-r-tires.html"><img width="300" height="168" src="https://www.tiretechnologyinternational.com/wp-content/uploads/2026/04/1920_rs3_competition_limited_01-300x168.jpg" alt="Audi RS models get bespoke Pirelli P Zero R tires" align="left" style="margin: 0 20px 20px 0;max-width:100%" /></a><p>Bespoke versions of the Pirelli P Zero R have been developed for the new Audi RS 5 and RS 3 Competition Limited. Designed to balance everyday usability with track performance, the tires have been developed with a focus on improved grip and shorter braking distances. Audi RS was among the first to adopt the P Zero R. The fitments build on more than 25 years of collaboration between Pirelli and Audi Sport in developing tailored tires for high-performance vehicles.</p>
<p><strong>Ad-hoc development </strong></p>
<p>Audi’s primary objective was braking performance. The P Zero R has been designed to approach the levels of performance of the semi-slick Trofeo R, delivering very short stopping distances and consistent deceleration under demanding conditions.</p>
<p><a href="https://www.tiretechnologyinternational.com/news/oe-fitments/audi-rs-models-get-bespoke-pirelli-p-zero-r-tires.html" rel="nofollow">Continue reading Audi RS models get bespoke Pirelli P Zero R tires at Tire Technology International.</a></p>
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