Search Results: firestone (64)

Vehicle fuel energy is consumed not only in linear motion, but also in overcoming the inertia of rotating components. These spinning components create a dynamic response, known as an ‘effective mass’, that seemingly increases the overall bulk of an accelerating vehicle. This virtual mass, added to vehicle weight as an equivalent non-rotating constituent, adversely affects the acceleration performance and fuel economy of all road cars

Taiwanese tire maker Kenda Tires recently established a new tech center in the USA. We speak to Kenda’s VP of engineering who’s been tasked with developing the facility while also expanding the company’s R&D activity in Taiwan