Video Exclusives

Dynamic tire testing


XSensor has developed a new high-speed tire sensor to provide tire design and test engineers with accurate footprint pressure data on a timescale of milliseconds during dynamic analysis

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Inside Arctic Falls' Indoor Flex facility


Raw footage taken in the new test hall at the Swedish proving ground, scheduled to open later this month

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Michelin launches recycling campaign


The French tire maker has unveiled its ambitious future recycling strategy to ensure that by 2048, all of its tires are manufactured using 80% sustainable materials, and 100% of all end-of-life tires are recycled.

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Who developed the Magic Formula Tyre Model widely used for the analysis of tire behavior?


ATD names Ivy Chin chief digital and technology officer

American Tire Distributors (ATD) has appointed Ivy Chin as chief digital and technology officer. Chin will be responsible for driving ATD’s continued digitization and evolving technology operations in the newly created role. She will report directly to Stuart Schuette, president and chief executive officer at ATD.

“I’m excited to welcome Ivy to the ATD family. She will lead our talented team of information technology associates as we continue on our journey of innovation and transformation to be the intelligent digital distributor,” said Schuette.

“ATD is more than a tire distributor; our strategy focuses on helping our customers thrive in a digital landscape that is constantly evolving. We are thrilled to have a visionary leader such as Ivy to lead our technology transformation efforts as she brings her unique experience and technical skills to ATD.”

As chief digital and technology officer, Chin and her team will be responsible for developing and activating the tools that enable ATD’s continued digitization to deliver an enhanced associate and customer experience. She will drive ATD’s position to the forefront of digital technology and disruption in the replacement tire industry.

Chin has an expansive background in digital in retail. Most recently, she served as senior vice president, digital, at PetSmart in Phoenix, Arizona.

June 13, 2018

Written by Rachel Evans


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