Video Exclusives

Trinseo ramps up production


The supplier recently inaugurated its state-of-the-art S-SBR pilot plant in Sckopau, Germany and increased capacity there by 50kt

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Metal additive manufacturing


The process developed by Michelin has enabled production of winter tire molds for tread patterns with up to 3,000 sipes and over 2,000 siping designs.

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Retread plant tour


This video produced by the Tire Retread and Repair Bureau highlights the benefits of retreading, taking viewers on a tour of a retread factory to learn more about the process, which brings new life to old tires.

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As tire makers continue to develop the latest smart tire concepts and innovations, which technology would you most like to see put into production first?


Record figures from Hankook's Q1 report

Korean manufacturer, Hankook, is celebrating record sales for the first quarter of 2012, posting year-on-year growth of 17.1%, or US$1.442bn.

Despite the economic downturn and increased costs of raw materials, Hankook also posted an operating profit of just under US$200m, a growth of 21.5% on 2011. Braking this down by region, all of Hankook’s markets saw a growth of over 30%, with Europe’s figures climbing around 37%, giving Hankook its highest sales figures to date, since entering the market.

Hankook attributes its growth success to its brand values and positioning as a premium tire manufacturer, with the company citing its ultra-high performance (UHP) and OE tires as significant contributors. The latter is a significant point, with Hankook appointed as OE supplier for the BMW 1 and 3-Series, following its success with the Mini portfolio.

“Hankook Tire has witnessed a continued positive double-digit growth in our global sales during the first quarter. Despite continued global economic downturn, we have been able to set global sales growth and operating profit based on consistent tire quality improvement as well as brand equity enhancement,” said Mr. Seung-Hwa Suh, vice chairman & global CEO of Hankook Tire. “Building on this growth momentum, we will continue to strengthen our brand value and satisfy our customers as a leading global tire manufacturer through intensive marketing and communication activities.”


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