Apollo Tyres hosts three-day India Conclave
Left: Apollo's highest performing business partners attend a felicitation ceremony by Apollo Tyres’ Chairman Onkar S Kanwar (fourth from left) at the annual Apollo One Family Day
Under its International Marketing Programme for exports out of India, Apollo Tyres brought together its high performing Business Partners for an India Conclave. They qualified from among a large field by achieving challenging sales targets in the commercial vehicle tire category in 2009 –- not one of the easiest years for attaining stiff targets in many markets around the globe.
The initiative was christened “Jai Ho” after one of the Oscar-winning lyrics from the movie Slumdog Millionaire, and literally meaning ‘may you be victorious’. The reward for this victory was an all-expense-paid three-day incentive trip to India.
The India Conclave, January 22-24, 2010, allowed Business Partners from diverse countries such as Afghanistan, Iran, Iraq, Myanmar, Pakistan, Philippines and Turkmenistan to personally meet and interact with Apollo’s leadership team in the Head Office, who shared future growth and strategic plans for different markets and product categories. The Partners were also taken on a tour of Apollo’s largest manufacturing unit at Limda in Gujarat, in the western region of India. A high point for all was the visit to the Taj Mahal –- one of the Seven Wonders of the Ancient World.
Said Mazin Ayass from Iraq, “This visit to India was very special for two reasons. Being in the business of tire retailing, I have visited almost 10 manufacturing units across South-east Asia including Korea and Thailand; I would rate Apollo’s Plant in Gujarat as the best. Visiting this plant has made me understand the kind of high-end technology, engineering and research which goes into a product like a tire. Secondly, I saw and experienced India in all its colors and gaiety. I can never forget the beauty and magnificence of the Taj Mahal in Agra.”
The visit was topped off with a felicitation ceremony by Apollo Tyres’ Chairman Onkar S Kanwar at the annual Apollo One Family Day, in front of nearly 1,000 employees.
Speaking on the success of the India Conclave, Satish Sharma, Chief, India Operations, Apollo Tyres Ltd, said, “The targets set were not easy and my heartiest congratulations to all our Business Partners in achieving them. Apollo is a clear market leader in truck-bus and light truck tires in India, this directly speaks about our product quality, and therefore our tires are also the right fit for similar markets around the world.”
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