Historic advertising

Tire advertising has always had its challenges. Take a look at campaigns over the decades, and how they reflected social change and society's preoccupations of the moment

 

* Click on a thumbnail below to view a larger image or a pdf.

 

The first tire advertisement found, is from The Graphic of December 1897, just nine years after John Boyd Dunlop pioneered the first practical pneumatic tire. The advertisement shows that we were perhaps slightly confused in those very early days as to what media titles should be used to launch the young tire onto the market place. We see it surrounded by pans, prams, and even in a Dunlop advert being second in importance to a cycle show.

Click here to download as .pdf

Click here to download as .pdf

Tire From deference we move to another equally less prevalent national trait today, patriotism, here shown through the use of the Royal Crest.

Click here to view as an image

Click here to download as .pdf

Click here to download as .pdf

Advertising was searching for some originality in the liberated times of the roaring 20s. Patriotism needed some support and advertisers turned to integrity

 

Click here to download as .pdf

In Christmas 1916 we see Mr Dunlop himself in a rare full-color print

 

Click here to download as .pdf

A direct commercial approach with a call to arms

 

Click here to download as .pdf

Tire A direct commercial approach with a call to arms

 

Click here to view as an image

By 1924 advertising was searching for some originality in the liberated times of the roaring 20s. Patriotism needed some support and advertisers turned to integrity. The chairman of the then advertising agency employed by Dunlop, Charles F. Higham rose valiantly to the challenge with this piece of self-congratulatory testimonial

 

Click here to download as .pdf

Social contrasts are almost seen to be celebrated in the 1930s advertising, particularly in contrasting the city and country life. For example observe the man with the Lagonda overlooking the workman on a narrow boat

 

Click here to download as .pdf

Tire Perhaps the style and lifespan themes hit their peak in pre-World War 2 advertising with this advert. This is in your face, art deco high style at its pinnacle, almost dripping with shades of Noel Coward and Agatha Christie’s Poiriot.

 

Click here to view as an image

Throughout the 1930s and before there was, and still is, a desire to impress. It is intriguing to see what was thought impressive in the late 1930s. This advert shows the Ensign aeroplane, for which Dunlop produced tires. This was an impressive and evocative piece of high technology in 1938

 

Click here to download as .pdf

Tire The Comet was also leading-edge technology in the early 1950s and Dunlop made much of its diversification into a wide range of aeronautical technologies

 

Click here to view as an image

Tire Land speed record breaking was also seen as impressive and played an important part in advertising. Somehow, despite the extreme nature of the pursuit, land speed record success remained relatable to all motorists, after all the cars at the time all ran on wheels fitted with pneumatic tires

 

Click here to view as an image

 



The drivers were national heroes and unlike today it was possible to stretch the credibility of their drivers to everyday car tires. Seagrave, the Campbells, and many others featured in Dunlop advising through to the mid 1960s

 

Click here to download as .pdf

Tire The 1960’s saw a growth of television and cinema advertising using the entertainment characters and films of the time, James Bond, The Saint, the Italian Job and from television. The age of the celebrity was beginning.

 

Click here to view as an image

Historic advertising

Click on the thumbnails below to view a larger image

 

Tire Tire Tire Tire
Tire Tire Tire Tire
Tire Tire Tire Tire
Tire Tire Tire Tire
Tire Tire Tire Tire
Tire Tire Tire Tire

 


Read Latest Issue

Read Latest Issue

Read Latest Issue

Web Exclusives

Drivers in Europe reveal they do not change their tires to suit conditions
A study conducted by Nokian Tyres has shown that a significant amount of European motorists drive on unsuitable tires for the conditions
Read Now

Futures market
Goodyear’s chief technology officer, Chris Helsel, discusses the emerging requirements for future autonomous vehicle tires
Read Now

Motorsport design influences
Torsten Ideker, a head engineer at the Hankook Tire European Technical Center, explains how tire technologies derived through motorsport have been applied in the company’s ultra-high performance road car rubber
Read Now

Winter test partnership
Italian tire giant Pirelli has chosen Arctic Falls as the location for its newest test base
Read Now

Data directory: an assessment of the truck tire market
Smithers Rapra predicts intermediate level growth in demand for truck tires globally, even as the market continues to evolve and diversify
Read Now


Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the tire industry. Want to see your company included? Contact olivia.campbell@ukimediaevents.com for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the tire technology community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to rachel.evans@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email olivia.campbell@ukimediaevents.com